Why Should Software Vendors Attend?

Telcos around the world come to ITW looking to streamline and transform their operations with new products and solutions - a prime audience for software vendors.

Telcos need to become easier to do business with, launch new services quickly, and monetise emerging opportunities. With the enterprise customers of telcos demanding customisable, scalable, as-a-service models, carriers are investing in software to keep pace. This means the telcos in attendance at ITW are looking to meet software vendors in order to:

✔ Move faster

✔ Automate more

✔ Reduce complexity

✔ Create new revenue streams

Help carriers to:

✔ Increase visibility and differentiate as partners of choice for global connectivity

✔ Form deeper alliances with hyperscalers and cloud providers

✔ Build digital marketplaces and automated customer experiences

✔ Launch new products and AI-driven services quickly

✔ Differentiation through sustainability, efficiency and automation

✔ Strengthen brand perception through innovation, automation and security

With 55% of attendees being senior decision-makers, ITW is where carriers find tools, platforms and partners to modernise operations and unlock new service opportunities.

Software vendors who joined us in 2025 include:

Why should software vendors come to ITW?

The Strategic Hook

ITW is where telcos come to modernise, buy technology, form partnerships and accelerate transformation, and where software vendors position themselves at the centre of that change. Your competitors and future partners will all be here.

The Value Proposition

ITW gives you access to the entire digital infrastructure stack of data centres, cloud and hyperscalers, subsea and satellite operators, content providers, integrators and other vendors - a rich ecosystem to sell into, partner with or build joint solutions alongside.

The Commercial Benefit

Sponsoring ITW elevates your visibility with decision-makers driving digital transformation. It signals that you’re a strategic partner committed to helping operators innovate, automate and unlock new revenue models.

The Competitive Context

Only ITW brings together global scale, senior-level access, high-intent deal-making and future-facing content, making it the most efficient and impactful commercial opportunity for software vendors in telecoms and digital infrastructure.

Meet carriers, CSPs and data center players actively looking for new solutions

Access hundreds of carriers under pressure to modernise their tech stacks, from automation and AI to APIs, orchestration, cloud and marketplace services.

Shorten sales cycles with direct access to 7,000+ decision-makers from 2,000+ organisations

Connect face-to-face with CXOs, Commercial teams, Heads of Product, Digital & Transformation leads, all in one place.

Showcase your capabilities in a high-demand market

Position your platform or solution as a key enabler of telco growth, efficiency and new revenue models. ITW is where telcos come to explore what’s next.

Build partnerships across the full ecosystem

Meet data centers, cloud providers, hyperscalers, integrators and other vendors, enabling co-selling, integrations and broader go-to-market opportunities.

Essential Relationships

Hear directly from operators about their priorities - AI, automation, APIs, customer experience, and monetisation - so you can align your product strategy with real market needs.

Meet the Leaders Networking Round Tables: AI & Data Infrastructure - How can AI make network management and operations more efficient?

19 May 2026 | 14:00 - 15:00 | Digital Infra Stage | Full Details

Panel: Data talks - Maximizing your network investment

20 May 2026 | 10:45 - 11:30 | Digital Infra Stage | Full Details

GrowthX Dragons Den Part 2 (Cybersecurity: cost base to revenue stream & Network intelligence as growth lever)

20 May 2026 | 13:00 – 14:10 | GrowthX Stage | Full Details

ITW Meet Up: Carrier/ Vendor

21 May 2026 | 10:30 - 11:30 | GrowthX Stage | Full Details

Join ITW and connect with the partners who will power your next phase of innovation.

Register now Explore sponsorship opportunities

Software Vendors: What Can You Expect?