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You heard it here first!

You heard it here first!

As the world's biggest gathering of digital infrastructure executives, ITW is the perfect place to shout about your achievements. Here are the stories of just some of the announcements and launches made at ITW 2023.

MTN GlobalConnect rebrands as Bayobab at ITW 2023

In May last year, MTN GlobalConnect chose ITW 2023 as the place to announce an important step in the evolution of its business - the unveiling of its new name and positioning as Bayobab.

Inspired by the Baobab tree – which many recognise as the “tree of life”, Bayobab is the enabler of the digital connectivity value chain across the African continent. The rebrand is the first step in the business transformation journey since announcing MTN Group’s Ambition 2025 strategy to structurally separate its fibre business, targeted for completion by 2024.

The new identity, Bayobab, represents the company’s strategic transformation journey to connect Africa with open next-gen digital solutions through its two distinct businesses, Bayobab Fibre and Bayobab Communication Platforms.

Read the full story

Windstream Wholesale uses ITW to boost its 400G campaign

Windstream Wholesale is driving the latest stage of its campaign to launch its next generation of 400G technologies and pluggable devices - and ITW 2023 was a huge help in these promotion efforts.

Having first gone to market with 400G services in 2020, Windstream Wholesale's participation at various ITWs over the years has played a vital role in understanding customer requirements, taking the pulse of the market, and planning campaigns based on this information.

"We are kicking off our 400G campaign (at ITW 2023), which is a lot of talk in the industry," sad Joe Scattareggia, Windstream Wholesale's President. "This is a critical part of us understanding what the customers want, and we factor that into building our business plan and spending capital."

"ITW is the Superbowl of all conferences."

Watch Joe talk about Windstream Wholesale at ITW in the video here.


Zain + Omantel = ZOI

And ZOI + ITW = a big, effective announcement that the whole industry heard about!

After teasing the news at Capacity Middle East, Zain Group and Omantel chose ITW 2023 to launch ZOI, a joint venture to offer international wholesale services to customers worldwide.

Zain Omantel International (ZOI), as the joined entity is called, caters to the end-to-end telecommunications needs of operators in the Middle East, as well as international carriers, data centres, hyperscalers, as well as content and cloud providers seeking services within the region and beyond.

ZOI's CEO Sohail Qadir took some time out of his schedule to chat to Capacity's Saf Malik about the launch and what it means for the market - watch that here.