Panel Discussion: The global outlook for RBM, with a deep dive into the US market

RBM is the standard-bearer for a dynamic messaging experience, but nevertheless faces challenges from global OTT apps and regional platforms that have set a high bar. In addition, there are still lingering concerns around monetization and data security. Despite this, can RCS scale globally or in a relatively unified market such as the US, and how will emerging competition play out? Experts will unpick these questions:

• How is trust and security in the channel being ensured? 

• How can operators justify investment without eating into existing SMS revenues? 

• What is the RCS competition landscape globally and in North America? What role do these competitors play? 

• How are US operators partnering with each other and technology vendors to maximise the opportunity?