Panel Discussion: Cutting the complacency - taking action on fraud for a healthier telecoms ecosystem
Telcos have been beset with challenges, centered on OTTs diverting traffic away from carriers and aggregators, whilst attempting to monetize the same OTTs. In many instances, this has triggered price hikes for SMS termination and increased fraudulent activity, damaging the perception of this communication channel. Equally, Artificial Inflation of Traffic (AIT) has had a destabilizing effect on enterprise's trust in communications channels, hindering monetization strategies and foreboding significant changes to MNO pricing models. This panel will dive into:
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the impact of complacency on revenues and customer behavior
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strategies to legitimately boost revenues
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Actionable prevention of fraud impacting emerging channels such as RBM
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fostering a collaborative community with a joined-up approach to tackling fraud and creating better outcomes for customers