Fireside Chat: Ensuring voice maintains its status as a pivotal channel

The voice industry has been transforming for the past five years, with traffic and revenues steadily decreasing due largely to migration of P2P to OTT channels, along with fraud threats. However, there is a focus on service development and innovation to combat the ARPU decline. After all, the voice industry isn’t going away. This debate will cover: 

• The global traffic trends and reimagined role of mobile in emerging markets and other growth routes 

• Optimising customer experience through multichannel communications and the rise of voice messaging 

• The effective use of data-driven insights to optimise efficiency and user experience 

• Leveraging voice as a verification tool and other use-cases such as emergency service