In May last year, MTN GlobalConnect chose ITW 2023 as the place to announce an important step in the evolution of its business - the unveiling of its new name and positioning as Bayobab.
Inspired by the Baobab tree – which many recognise as the “tree of life”, Bayobab is the enabler of the digital connectivity value chain across the African continent. The rebrand is the first step in the business transformation journey since announcing MTN Group’s Ambition 2025 strategy to structurally separate its fibre business, targeted for completion by 2024.
The new identity, Bayobab, represents the company’s strategic transformation journey to connect Africa with open next-gen digital solutions through its two distinct businesses, Bayobab Fibre and Bayobab Communication Platforms.