Google has kick-started the latest attempt by the mobile industry to build a successor to SMS text messaging and – more important to carriers – a rival to Apple’s iMessage as well as Facebook Messenger, Snapchat, WeChat, WhatsApp and the rest: services the mobile industry still thinks of as depriving them of their revenue and customers.
The trouble is, people across the messaging industry are still unclear about the revenue model for the so-called Rich Communications Service (RCS), which is expected to be launched during 2018.
Some believe that RCS will be best for person-to-person (P2P) messages; others say its strength will be in application-to-person messaging (A2P). Some say it will be an alternative to the mobile web, searching for local pizza joints or buying tickets. Others hope it will become the new medium for mobile payments. It’s usually free to receive SMS messages, but no one is sure whether the same will apply to RCS.
“RCS been around so long and never got anywhere,” is how Nick Lane, mobile insight analyst at Mobilesquared, sums up the history so far. But we’re five years on, and something has changed.
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Join us for the first year of Messaging & SMS Network at International Telecoms Week (ITW) in Chicago on Sunday 6 May 2018.
This one day event will explore the latest industry hot topics including the future of RCS and the opportunities and challenges in the A2P messaging space. You will also have the chance to network with SMS aggregators, wholesale carriers, MNOs, messaging players and innovators in VoIP and RTC technology.
Messaging & SMS Network is free for ITW attendees. Register your attendance today and join the largest annual gathering for the global wholesale telecommunications industry!
[Click here to register]