What technologies do you see changing / shaping the industry and how?
The use of AI and voice assistants will impact not only our industry but all aspects of our lives. People will expect quick answers and solutions delivered at the sound of their voice. Can we seamlessly incorporate these in the user experience?

What broad trends do you see in telecoms in the next 12 months?
We're not seeing as much impact from disruptive technologies as we have in the past and real mass usage of 5G is still some years away, but we are seeing the impact of "disruptive apps", which are changing the way that we get things done. AI, Voice assistants, machine learning, crowd wisdom, are becoming more and more ubiquitous, and expected by millennials who are moving into adulthood. Companies that don't implement these will be seen as behind the times.

What are new developments and initiatives that are exciting for your company in 2018?
We're really excited about our optimized text messaging platform which is drastically different than the standard bulk messaging offered in the industry. It was launched late last year and is re-defining the A2P messaging model. It's designed to increase delivery, engagement and conversion and help organizations to achieve their KPIs. We re-branded our messaging platform to messagewhiz.com and also flipped the business side to a performance based model, which really speaks to our clients.

Why is ITW such an important industry event for you and your company?
ITW is where we get to see, talk, and party with our partners. We all look forward to this opportunity, to get a feel for the industry direction and meet old and new friends.

Ira is responsible for advancing MMDSmart’s innovative smart messaging platform, as well as managing strategic accounts, global business development, and marketing. He's worked in FMCG, created a premium food brand, built retail marketing channels, and developed industry partnerships. He has also worked for 2 of the leading mobile phone manufacturers, Fortune 500 companies, and technology start-ups. He played an active role in telecom industry efforts that resulted in standardization for advanced SIM cards, and authorizing civilian use of Bluetooth frequencies.