A dynamic and results-oriented executive with over 30 years of international experience leading business transformation, sales strategy, and cross-functional teams across the telecommunications and IT sectors. Today he heads global account solutions as president of AT&T Business International, overseeing a multinational organization and operations spanning across 47 countries and 798 employees distributed worldwide, as well as a revenue portfolio exceeding $1.2B (2024 data).
Since landing in AT&T in 2001, and for more than 20 years, he has been heading various management positions in Wholesale and Retail sales organizations.
Before joining AT&T, Ricardo Lizarralde headed sales, business development and marketing positions for Broadnet and France Telecom, previously holding technology and IT-systems roles for Decathlon in France and Spain.
His strong values of resilience, balance and mental clarity are key elements to his current role as president, establishing a proven track record in growing revenues, building high-performance and cross-functional teams, and delivering operational excellence for multinational corporations.
As a native of Valladolid, Spain, Ricardo graduated from the Universidad de Valladolid with a degree in physics, completing his executive education in Business Management at CESMA Business School. His personal interest in history and exploring new cultures through travel and reading has contributed to him becoming fluent in Spanish, English and French. Outside the professional sphere, Ricardo is deeply committed to his family, with whom he enjoys practicing outdoor activities such as hiking, diving and skiing, as well as other cultural activities Madrid has to offer, where he is currently based.