Joanna Soucy is a strategic communications and marketing leader with 15 years of experience driving brand transformation and market growth in the technology and data center industries. As Executive Vice President of Brand Strategy at Aligned, Joanna oversees the company’s global communications, public relations, brand, and community engagement initiatives. Throughout her career, Joanna has been a key architect in building brand narratives for high-growth infrastructure companies. 

Through her focus on brand authenticity and market differentiation, Joanna played a pivotal role in scaling Aligned from a challenger brand to a as a market leader, elevating the company’s market presence and architecting the narrative that helped underpin the largest digital infrastructure acquisition in history.

Prior to joining Aligned, Joanna served as a senior leader at iMiller Public Relations, where she specialized in crafting high-impact communications strategies for the global data center and telecom sectors. Her tenure was marked by a deep focus on building brand visibility and market authority for complex infrastructure providers.