Ira Cohen's career spans consumer electronics, telecommunications, and marketing, driven by a commitment for leveraging new technologies to improve lives.

As Chief Strategy Officer at MMDSmart, Mr. Cohen is the principal architect of the company's strategic development and innovation. He previously oversaw global marketing and was instrumental in the creation of the company's innovative CPaaS offering. This comprehensive solution integrates the industry-leading MessageWhiz business messaging platform with the Call Center Connect cloud-based VoIP solution.

Prior to joining MMDSmart, Mr. Cohen held executive leadership roles at two major mobile phone manufacturers, Fortune 500 corporations, and various technology startups. His professional history includes actively contributing to the formulation of industry standards, notably in the standardization of advanced SIM cards and facilitating the civilian application of Bluetooth frequencies.

Mr. Cohen is a leading member of the Mobile Ecosystem Forum’s Trusted Messaging Working Group and has contributed to numerous industry committees. He is a frequent speaker at prominent international events, including Mobile World Congress, DMEXCO, GSMA-WAS, Financial Times Mobile Leadership, MEF Global Forum, MEF Connects Business Messaging, MadFest, Mobile and Messaging World, Messaging and SMS Summit, and Health 2.0.

A native of New York, Mr. Cohen is a connoisseur of fine wines and good Scotch. He and his family reside in a picturesque biblical landscape of olive groves and rocky slopes, often serenaded by the bleating of grazing sheep in the valley below.