Fishbowl: Has RCS finally become a reality?

Whilst SMS is still the leading channel for business messaging, RCS has been gaining traction, and recent announcements promise greater ubiquity for the channel, with businesses looking to capitalise. This is an indicator of the evolving messaging landscape, but have we reached an inflection point yet, and what gaps still need filling? This panel will discuss:

• What are the opportunities and challenges for those looking to leverage and implement RCS?
• What are the implications for messaging interoperability?
• What impact will the advent of RCS have on messaging market dynamics?
• What is the future trajectory for adoption?