Case Study: Can FIFA World Cup 2026 be the defining moment for RCS?

There has been a lot of talk about when RCS will truly arrive and following Apple’s announcement earlier in 2024 to support it along with Google’s work on standardisation, it looks increasingly likely that RCS will soon realise its promise. However, we’re still waiting on a defining use case or global event to truly ignite adoption. This session will explore whether the FIFA World Cup 2026 could be the catalyst, and if so, how the industry should prepare.