This is the age of the consumer. As we transition from traditional telecommunications services to feature-rich cloud communications, more than ever customers are expecting new-generation capabilities and inclusions to complement their service. 

Over-the-top (OTT) apps and services are increasingly in demand, leaving the more traditional retail service provider (RSP) market to dwindle. These new-generation services don’t require as much physical infrastructure and capital expenditure as traditional services, allowing a new wave of emerging players to enter the market. And with so many providers to choose from, the retail power is firmly in the hands of the end-user. 

The flow-on effect of this increasing demand for new-generation services, is that providers are on the lookout for carriers who can facilitate these capabilities. 

The market for carriers is not starved of competition, but it is for quality. Experienced global voice network operator TNZI has put together a list of 3 key factors to look for when choosing a wholesale carrier to ensure you’re providing a quality product, and protecting your business from any high-risk partnerships.

Experience – When your business depends on quality service, you don’t want to partner with a carrier on their first rodeo. Experience is key. You want to look for a long history of providing high-quality voice services and strong partnerships. Chances are if they’ve brought success to others and themselves, they can do the same for you. If they’re an established brand, then their services have been tried and tested, with solutions to problems you haven’t even thought up yet. 

Not only does experience ensure you’re providing a quality service to your customers, it removes any financial risk you can encounter partnering with a smaller carrier. Smaller wholesalers can pose a serious credit risk to your business. Small yet high-risk customer profiles backed by minimal capital reserves, makes these smaller carriers a very volatile business partner. At that lower level, one defaulting customer is enough to send a carrier under – leaving you with no service and no warning.

Product Toolset – As the telecommunications world shifts from traditional to new-generation services, you’ll need a carrier that specialises in both areas and can seamlessly tie the two technologies together. You’ll need someone that can cater for more traditional services like voice termination, SIPsec, domestic and emergency services and direct in-dial numbers, all the way to the latest new-generation value-added services like real-time toll fraud protection, SIP Trunking and International Toll Forwarding Services (ITFS). 

Regional expertise with localised products is another essential part of a carrier toolset to look out for. When entering or expanding in specific regions, you want a carrier who specialises in that part of the world and can offer the fullest service suite, and knowledge of that area. 

Wide network reach – Products like ITFS are increasing in demand as businesses strive to have a more global presence. Instead of having to deal with individual countries and regulators before establishing a virtual presence in each country, you can leverage a trusted carrier’s pre-existing global agreements and relationships. Find a carrier with a comprehensive network footprint, backed by strong and proven international service, so you can provide an efficient and seamless voice carriage anywhere in the world. 

So while there may seem to be a few options available, take the time to do some research before putting your own business at risk. Avoid risky small wholesalers and choose an established global carrier with a diversified portfolio of services and clients, and preserve your service quality and your reputation.