HGC Global Communications Limited (HGC) has announced the launch of HGC Application Program Interface (API) Hub.

The new hub enables effective integration of multiple APIs and delivers a suite of API-based services for different businesses, streamlining the access for customers in a timely, secure and efficient way. The API hub, which begins with the launch of Application-to-Person (A2P) SMS API, marks another major milestone in HGC’s digitalisation journey.

“Following the successful launch of our SDN-enabled marketplace earlier this year, the introduction of HGC API Hub further advances our digital transformation journey and enriches our business portfolio,” said Ravindran Mahalingam, HGC’s senior vice president of international business. “The new platform can meet the rising demand for greater business efficiency in the digital era and A2P SMS will surely make a remarkable debut in our API ecosystem, with the objective of further expanding to other services including VoIP, SDN etc. in the near future.”

HGC’s cloud-based API Hub delivers high levels of availability, resiliency, and scalability to meet the demands of a digital workforce. The use of RESTful APIs supports most client languages, including Java, NodeJS, Python, and PHP. In addition, the API developer portal provides instant access to the API definitions in Swagger format, further reducing the barrier to entry for new developers.

The new platform enables HGC to develop APIs that best suit customers’ diverse needs and enables customers to enjoy reliable and high quality. In other words, it helps businesses to connect and automate their operational process across applications and data sources in a cost-effective, secure, user-friendly and timely manner.

“We are excited to announce the API hub and to firstly apply the platform to our existing A2P SMS service,” added Wing Lam, HGC’s assistant vice president (product & business development) of International Business. “The simplification brought by the new platform enables our customers to enjoy greater delivery success and provides better customer experience by focusing resources on the message content and maximising end-user engagement.”

Additionally, the new A2P SMS API minimises the technical complexity and enables carriers, corporate and enterprise customers and over-the-top (OTT) service providers to create and manage multiple message originators via one platform and to schedule and deliver messages worldwide from applications to mobile users in a convenient, fast and secure way that ultimately improves the end-users’ SMS experience. The API platform will also allow businesses to reach a huge potential customer base and to launch international programmes based on messaging more easily.