Free for ITW 2019 attendees, this one-day event will explore the latest industry hot topics including the opportunities and challenges in A2P messaging, and the impact of RCS within the messaging landscape.
10:00 - 11:00
11:00 - 12:00
ENSURING AN ADAPTIVE APPROACH TO A2P MESSAGING
With global mobile penetration standing at 98.6% and SMS being a standard feature of all mobiles, many experts predict that A2P messaging is set to grow substantially over the next couple of years. Understand recent developments in carriers’ A2P solutions and best practice for monetisation, and explore how businesses ensure ROI on marketing investments.
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12:00 - 14:00
14:00 - 14:30
THE NEXT ERA OF MOBILE MESSAGING
RCS Business Messaging upgrades SMS with branding, rich media,and analytics that lead to better consumer engagement. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.
14:30 - 16:00
FUTURE OF MESSAGING: RICH BUSINESS COMMUNICATIONS
Mobile Ecosystem Forum's Future of Messaging Programme explores how rich communication channels are changing the messaging landscape. The workshop will provide exclusive market insights and use cases with experts from across the ecosystem sharing their experiences and predictions.
16:00 - 17:00
HAPPY HOUR: NETWORKING DRINKS RECEPTION
RSVP to attend Messaging & SMS Network
Please note – this event is only open to ITW 2019 registered delegates.