Panel: Rich messaging in action - redefining customer interactions

According to MobileSquared, RCS for Business will be worth $5.45bn by the end of 2026, with the majority coming from China. This is a clear indicator of the technology’s potential to attract investment through interactive customer messaging experiences. This panel will bring to light authentic use cases, as well as emphasising the importance of operator adoption and OEM capabilities to drive interaction between brands and consumers, as well as supporting the transition from SMS.