Panel: Debunking the data center misinformation dilemma

Access to land and power is critical for data center growth, but these issues increasingly intersect with public perception and local community concerns. In the US, permitting delays and opposition often stem from fears about environmental impact, water usage, and even nuclear energy in proximity to homes. Education and proactive engagement are essential for accelerating deployment and maintaining social acceptability. This panel will explore how hyperscalers and operators can adopt unified communication strategies, integrate ESG commitments, and demonstrate tangible benefits, such as funding schools, creating jobs, and supporting sustainability initiatives, to win trust and streamline approvals. Key takeaways include: 

• Why community engagement matters – Understand its direct link to permitting, project timelines, and long-term operational success. 

• ESG as a strategic lever – Learn how sustainability, water stewardship, and social impact can turn opposition into collaboration. 

• Unified messaging and transparency – Discover best practices for communicating deployment plans and benefits to local communities.