Sunday 23rd June

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    PANEL DISCUSSION: ENSURING AN ADAPTIVE APPROACH TO A2P MESSAGING

    LOCATION:  International Ballroom – Hyatt Regency, International Tower, Ballroom Level 

    With global mobile penetration standing at 98.6% and SMS being a standard feature of all mobiles, many experts predict that A2P messaging is set to grow substantially over the next couple of years. With a 98% open rate, A2P messaging is allowing for businesses to directly engage with customers and opening new opportunities for carriers.  

    • Understand recent developments in carriers’ A2P solutions and best practice for monetisation
    • How are businesses utilising this opportunity to ensure ROI on marketing investments?
    • To what extent is A2P messaging providing a competitive alternative to OTTs in places of less reliable internet?
    • To what extent has the industry overcome challenges in grey routes? And what can the industry do to negotiate perceptions that A2P messaging is an unreliable service?
    • How is the industry working together to ensure that all components of the ecosystem are delivering best practice?
    • How are carriers tailoring their security services to the new threats in A2P messaging?

Moderator

  • Tim Ward

    VP - Number Information Services,
    XConnect Services Ltd

Speakers

  • Anurag Aggarwal

    Associate Director, Messaging Services,
    Tata Communications

  • Bradley Blanken

    VP, Strategic Alliances,
    Bandwidth

  • Bruno Coindre

    Vice President, Messaging Solutions,
    iBasis

  • Deshbandhu Bansal

    COO & Head of Messaging Solutions,
    Comviva

  • Soley Magaly Rodriguez

    Business Development Manager,
    C3NTRO